Brand
One mark, built in three dimensions.
The SignalNest identity is a single object seen from every angle: an N drawn in one stroke, with a luminous signal nested in its crook. Rotate it, flatten it, shrink it to a favicon, and it stays the same thing.
The mark
The Nested Signal.
The N is the nest: one continuous stroke that turns back on itself to hold something. The core is the signal: one bright point, cradled in the crook and radiating out.
One stroke, one nest
The N is drawn without lifting the pen: up, across, up. A shape that folds back to hold something is, by definition, a nest.
The core is the signal
The luminous point is your brand: held in the crook of the N, protected, and radiating outward rather than trapped inside.
A curve, not a slash
The diagonal bends like a waveform. It is the one detail that makes this N ours and keeps it from reading as a generic letter.
Built to rotate
In 3D the three bars sit at different depths, so the diagonal genuinely weaves in front of one stem and behind the other. Same geometry as the flat mark, so motion never contradicts it.
Variants
Four files cover every surface.
Use full colour wherever it can render. The monochrome cuts exist for embroidery, engraving, single-colour print and any surface where the gradient would fail.
Primary
Dark backgrounds, screen, the default choice
Mono light
One-colour on dark: stamps, embroidery, video overlays
Mono dark
One-colour on light: invoices, print, documents
App icon
Favicons, avatars, app tiles, anywhere on a plate
Usage
Give it room, keep it whole.
Clearspace
Keep clear space of at least half the mark's height on every side. Nothing crosses into it.
Minimum size
16px for the app icon, 24px for the mark, 120px wide for the full lockup. Below that, use the icon.
Do
- Place the primary mark on dark, uncluttered backgrounds
- Scale the mark and wordmark together in the lockup
- Use the app icon when space is tight
- Let the mark rotate slowly, never faster than one turn in ten seconds
Don't
- Recolour the N or the core
- Add outlines, bevels or drop shadows
- Stretch, squash or rotate the flat mark off-axis
- Place the mark on a busy photo without a plate
Palette
Deep space, two signals.
A near-black ground makes the mark glow. Cyan carries the signal, violet carries the depth, magenta is reserved for accents that must not be missed.
- Void#050609background
- Surface#0B0E15cards
- Ink#EEF1F6text
- Muted#8F97ABsecondary text
- Signal Cyan#22D3EEprimary accent
- Deep Violet#8B5CF6depth accent
- Pulse Magenta#F472B6highlight
Typography
Two families, four weights.
Latin
Aa Bb Cc
Signals that turn into growth. 0123456789
Syne for display, Inter for text. Tight tracking on headings, normal in body.
Arabic
أ ب ج د
إشارات تتحوّل إلى نمو. ٠١٢٣٤٥٦٧٨٩
Cairo for display, IBM Plex Sans Arabic for text. Never letterspace Arabic; the letters connect.
Downloads
Take the files.
Vector SVG, ready for print and screen. Ask us for EPS or PNG at a specific size and we will send them the same day.
- Primary marksignalnest-mark.svg
- Horizontal lockupsignalnest-lockup.svg
- Mono lightsignalnest-mark-mono-light.svg
- Mono darksignalnest-mark-mono-dark.svg
- App iconsignalnest-avatar.svg
- Primary mark, PNG 1024mark-primary-1024.png
- Lockup, PNG 1600lockup-1600.png
- Overview sheet, PNGsignalnest-logo-overview.png
The SignalNest Labs name and mark are ours. Use them to refer to us, not to imply partnership or endorsement.
Let's talk
Ready to send a stronger signal?
Tell us what you are building and where you want to be found. We reply within one business day with a clear next step.